Pricing
Free until it’s working.
Unlimited automations and 1,500 DMs a month, free forever. Upgrade only when the volume says you should.
Shown per month, billed once a year. Billed in USD. Taxes extra where applicable.
Free
Everything you need to run real automation.
For creators automating one account.
- 1 Instagram account
- 1,500 DMs / month
- 1,500 contacts
- Unlimited automations
- Comment, Story, Share, DM and Live triggers
- Viral-spike protection and send pacing
- Account health dashboard
- 24-hour dedupe and opt-out handling
- Your own hellodm.io/username page
- Rate card brands can see — handles, reach and prices
- Link inventory for products, presets and affiliate links
- Brand collab requests in your dashboard
- Public comment reply, rotated so it never repeats
- Target any post, one specific post, or your next one
- Brand-deal detector — offers in your DMs, flagged for you
- Separate brand and follower views of your page
Starter
For the account that outgrew the free tier.
$8.99 monthly · save $48 a year
For creators posting daily and converting DMs.
Everything in Free, plus
- 2 Instagram accounts
- Unlimited DMs and contacts
- Message variations — rotate replies so no two DMs read alike
- Keyword rules with any / all / exact matching
- Reply to comments from the last 7 days that predate an automation
- Button and link replies
- Grow Followers — ask for a follow before the reply lands
- GST invoicing — 10 a month
Pro
For teams running Instagram as a channel.
$14.99 monthly · save $60 a year
For agencies and creators running several accounts.
Everything in Starter, plus
- 3 Instagram accounts
- Captions — burned-in subtitles for vertical clips
- Unlimited GST invoices
Need more than three Instagram accounts?
Enterprise removes the account limit, is billed annually, and is invite only — we confirm the fit before sending a payment link.
On every plan, including free.
Account safety is not an upsell. The protections below are what keep automation from costing you the account, so they are not something we would sell you separately.
Auto-Scale & Viral Traffic Protection
Follower-derived rate ceilings, surge cooldowns and steady queue drain. Never gated behind a tier — an account on the free plan is protected exactly as well as one on Pro.
Compliance checks before activation
Rules carrying a link in the first message, missing opt-out text, overlapping keywords, or duplicating a live rule are blocked from switching on.
You control the protections
Send pacing and viral-spike protection are on by default for every account. Turn either off per account from Pro Features if you would rather manage your own send rate.
Opt-out honoured account-wide
Someone who opts out of one automation is opted out of all of them, checked again at send time.
All four automation types
Comment to DM, Share to DM, DM automation and Story automation run on every plan, including free.
Brand Collabs and your rate card
Claim hellodm.io/yourname, publish your handles, reach and prices, list your links and affiliate offers, and take brand collab requests in your dashboard. Free on every plan.
Billing questions.
Everything about the product itself is answered on the home page and in the help centre.
Annual is billed once for twelve months and works out roughly a third cheaper per month. Monthly is billed every month and can be cancelled any time. Both plans are identical in features — the only difference is the price and how often you are charged.
Try it on your next post.
The free plan is not a trial — it does not expire, and it runs all four automation types.