Pricing
Free until it’s working.
Unlimited automations and 1,500 DMs a month, free forever. Upgrade only when the volume says you should.
Billed every month. Cancel any time. Billed in USD. The price shown is the price you pay.
Free
Everything you need to run real automation.
For creators automating one account.
- 1 Instagram account
- 1,500 DMs / month
- Unlimited automations
- Comment, Story, Share, DM and Live triggers
- Viral-spike protection and send pacing
- Account health dashboard
- One DM per person per post, and opt-out handling
- Works with Claude, ChatGPT and other AI agents (MCP)
- No HelloDM branding in your DMs
- Your own hellodm.io/creator/yourname page
- Free link-in-bio page — your handles and links
- Link inventory for products, presets and affiliate links
- Brand Collabs inbox and brand campaigns to apply to
- Button and link replies — up to three buttons per DM
- Public comment replies, rotated between the ones you write
- Target any post, one specific post, or your next one
- Brand-deal detector — offers in your DMs, flagged for you
Starter
For the account that outgrew the free tier.
For creators posting daily and converting DMs.
Everything in Free, plus
- 2 Instagram accounts
- Unlimited DMs
- Message variations — up to four per rule, or have HelloDM draft them
- Keyword rules with any / all / exact matching
- Reply to comments from the last 7 days that predate an automation
- Grow Followers — ask for a follow before the reply lands
- Invoice generator — 10 invoices a month
Pro
For teams running Instagram as a channel.
then $14.99 / month · card required · cancel any time before day 61
Launch offer until 31 January 2027. One per account.
For agencies and creators running several accounts.
Everything in Starter, plus
- 3 Instagram accounts
- Story auto-link — a story resharing your reel is linked to its automation for you
- Invoice generator — unlimited invoices
Need more than three Instagram accounts?
Enterprise removes the account limit and adds Group Automation and API keys. Invite only — we confirm the fit before sending a payment link.
On every plan, including free.
Account safety is not an upsell. The protections below are what keep automation from costing you the account, so they are not something we would sell you separately.
Auto-Scale & Viral Traffic Protection
Rate ceilings well under Meta's limit, surge cooldowns and steady queue drain. Never gated behind a tier — an account on the free plan is protected exactly as well as one on Pro.
Compliance checks before activation
Rules that put a link in the first message, or that compete with another rule on the same post, are blocked from switching on. Overlapping keywords and near-identical messages are flagged before you save.
You control the protections
Send pacing and viral-spike protection are on by default for every account. Turn either off per account on the Account Safety page if you would rather manage your own send rate.
One switch per account
Pause every automation on an Instagram account at once, and turn them all back on together. If Instagram restricts the account's messaging, HelloDM switches it off for you and says why.
Opt-out honoured account-wide
Someone who opts out of one automation is opted out of all of them, checked again at send time.
Every trigger
Comments, shares, DM keywords, story replies and Live comments all run on every plan, including free.
Brand Collabs and your link in bio
Claim hellodm.io/creator/yourname, list your social handles, links and affiliate offers on one link-in-bio page, and get brand offers from your DMs filed in your dashboard. Apply to brand campaigns and talk to brands inside HelloDM. Free on every plan.
Billing questions.
Everything about the product itself is answered on the home page and in the help centre.
Annual is billed once for twelve months and works out between a third and a half cheaper per month, depending on the plan. Monthly is billed every month and can be cancelled any time. Both plans are identical in features — the only difference is the price and how often you are charged.
Try it on your next post.
The free plan is not a trial — it does not expire, and it runs every trigger.