Instagram automation
Reply to everyone, without risking the account.
Set a keyword, write the reply, switch it on. HelloDM handles the rest — paced to a rate your account can actually sustain.
@hellodm.io
Automated by HelloDM
Five triggers, all running at once.
Every one of them is on every plan, free included.
A comment, or a share, on the same reel
One rule for both. Someone comments a keyword, or sends your reel to a friend — the warmest signal on the platform — and each gets the message you wrote for that post. Not two automations to build and keep in step: one.
That reel on your story
Put the reel on your story and link it, and replies to the story reach the same rule. Instagram names no connection between a story and the post it carries, so you point at it once — and nobody gets the message twice.
A direct message
Keyword rules on incoming DMs — or no keywords at all, to answer anyone who writes in, including their very first message. When a conversation needs a person, you reply in Instagram as usual.
Any story reply or reaction
A standing rule for your stories, with or without a linked post. Turns a tap-back into a thread — the code, the link or the form, sent while the story is still up.
A comment during your Live
Keyword rules on Live comments, answered while you are still broadcasting — Meta only allows a private reply to a Live comment during the Live itself.
Precise where it matters.
Match how you want
Any keyword, all keywords, or an exact phrase. Case and punctuation are normalised, so "LINK", "link!" and "Link" all hit the same rule.
Buttons and links
Send a reply with up to three buttons, each carrying its own URL. Links go in buttons, never in the opening text — the pattern Meta flags most.
Follower-only gates
Require a follow before the link goes out, and send the non-follower a different message rather than nothing at all.
Account health, in the open
Hourly sending capacity, delivery rate, what's queued and what's retrying — so a DM that didn't arrive has an answer instead of a shrug.
More than one way to say it
Write up to four versions of a reply, or have HelloDM draft them from your first one, and each send picks one — so your DMs never read like a script. On paid plans.
One switch per account
Pause every automation on an account at once and resume them together. If Instagram restricts the account, it switches off by itself, and switching it back on resumes exactly what was running.
Find any rule
Search by name, keyword or message, and filter by account, trigger and whether a rule covers any post, one post or your next one.
Copy a rule to another account
Duplicate an automation and everything is filled in — pick the account, change what you like, create it.
Auto-Scale & Viral Traffic Protection
Why this doesn’t get accounts banned.
Meta publishes a ceiling of 750 private replies per hour. Almost no account that gets flagged was anywhere near it. The classifier reacts to pattern — a burst of near-identical messages after a post goes viral.
So HelloDM stays under Meta’s number — 600 replies an hour, the same for every account, however large. A cap tied to follower count would throttle a small account hardest at the moment a reel takes off, which is exactly when its automation matters. A spike in incoming comments trips a short cooldown on top.
Messages held back are queued, not dropped, and drained at a steady rate — never burst-sent when capacity frees up, which would recreate the exact pattern the throttle exists to prevent.
And a rule that would put a link in the first message, or compete with another rule on the same post, cannot be activated at all. These are checks, not warnings.