Features

Everything HelloDM does, and what it costs.

Instagram DM automation with the safety built in, plus a free link in bio that brands can book you from. Most of it is on the free plan; the label on each line says where it starts.

Instagram DM automation

How automations work

Five triggers

Free

Comments, story replies, post and reel shares, DM keywords and Live comments.

Any post, one post, or your next post

Free

Point a rule at every post, a single post, or whatever you publish next.

Buttons and public replies

Free

Up to three link buttons per DM, and rotated public replies under the comment.

Unlimited automations

Free

As many rules as you like on every plan.

Keyword matching: any, all or exact

Starter +

Match one of several words, all of them, or an exact phrase.

Message variations

Starter +

Up to four versions of a reply, rotated, or have HelloDM draft them for you to approve.

Reply to earlier comments

Starter +

Message people who commented in the last 7 days, before the rule existed.

Grow Followers (follow gate)

Starter +

Ask for a follow before the reply lands; Instagram confirms the follow.

Story auto-link

Pro +

A story that reshares your reel is linked to the reel's automation for you.

Group Automation

Enterprise

One rule covering a chosen group of posts.

Paced sending

Free

Up to 600 DMs an hour per account (Meta allows 750), at most 10 a minute.

Viral-spike cooldown

Free

A 30-minute cooldown when a post suddenly floods with comments.

One DM per person per post

Free

Several matching rules still send one message.

Account health page

Free

What sent, what's queued or throttled, and whether Meta has restricted the account.

One switch per account

Free

Pause or resume every automation on an account at once; switched off for you if Meta restricts messaging.

STOP opt-out

Free

Anyone who replies STOP stops getting automated DMs.

No HelloDM branding

Free

Your DMs go out exactly as you wrote them. Nothing is added, on any plan.

Told when you hit the limit

Free

On Free, an email the moment the 1,500 monthly DMs run out, with the exact time sending restarts.

Link in bio and brand deals

See the creator page

Free link in bio

Free

hellodm.io/creator/yourname: your social handles, links and products, in your theme.

One page for everyone

Free

Followers and brands who tap your bio link see the same page: your handles and links.

Brand-deal detector

Free

DMs that read like a real offer are filed in your Brand Collabs inbox for you.

Brand campaigns

Free

Apply to campaigns with real budgets, quote in your currency, and agree the deal in chat.

Page analytics

Pro +

Views, taps, sources and devices, without cookies. Recorded on every plan, reported on Pro.

Invoice generator

Starter +

Invoice a brand when the deal is done, with your details filled in and any tax worked out for you. 10 invoices a month on Starter, unlimited on Pro.

Campaign Vault

For brands

Brands verify a work email, publish campaigns and review each creator with their handles and follower counts.

AI assistants and API

Connect Claude or ChatGPT

MCP server

Free

Claude, ChatGPT, Claude Code and Cursor can build, edit and report on automations and your creator page.

API keys

Enterprise

For scripts and MCP clients that need a header key.

Plans and prices: pricing. What we don’t do (no WhatsApp, no scheduling, no team seats, no cold DMs): FAQ. Choosing between tools? Honest comparisons. Free means every plan, free included.