Guide · Media kit & rate card
Your media kit and rate card, done once.
What brands look for, what to put in each section, how to think about pricing, and why a link beats a PDF.
By HelloDM · Updated 10 November 2026
The short answer
What to include
| What to put | Why brands want it | |
|---|---|---|
| Who you are | One line on your niche and who your content is for. | Brands match on audience first. |
| Platforms and reach | Each handle and its follower count, current. | Lets them size the deal per platform. |
| Audience | Where your followers are (country, city) and their age range, from your Instagram insights. | A brand selling in India needs an Indian audience. |
| Results | Typical reach or views per post; one or two campaigns with what happened. | Proof the audience acts, not just follows. |
| Past brands | Names of brands you've worked with, with permission. | Social proof for the next one. |
| Rates | Price per deliverable per platform: a reel, a story set, a post, a bundle. | Saves a round of negotiation. |
| How to contact you | One way to send an offer. | A form beats a public email address, which attracts spam. |
Pricing without guessing
There is no fair universal rate, so we won’t pretend there is. Price each deliverable, then adjust for what the brand is really buying:
- Usage rights. If the brand will run your video as an ad or on its own page, that is extra, and should be limited in time.
- Exclusivity. Not working with competitors for a period costs you other deals; charge for it.
- Deadlines and revisions. Rush delivery and more than one round of changes are extra.
- Bundles. A reel plus a story set is easier to sell than either alone.
- Barter. Free product is payment too; decide in advance which brands you’d accept it from.
Why a link beats a PDF
- Always current. Change a price or a follower count once and every brand sees it.
- It lives in your bio. Brands look at your Instagram profile before they message you.
- Offers come in structured. A form with a budget and a deadline instead of “what are your rates?”.
Set up your link in bio free on HelloDM
- Sign up free and claim your page at hellodm.io/creator/yourname.
- Add your social handles, your links and your products.
- Put the link in your Instagram bio. Everyone who taps it sees your handles and links.
- Brand offers that reach you by DM are filed in your dashboard. Your email is never on the page.
Everything the page does: link in bio and brand deals. Getting offers in the first place: how to get brand deals.
Questions
What is an influencer media kit?
A short document or page that tells a brand who you are, where your audience is, how big it is, what you've done with other brands and what you charge. It answers the questions a brand would otherwise ask in five separate messages.
What's the difference between a media kit and a rate card?
The media kit sells you: niche, audience, results and past work. The rate card is the price list: what each deliverable costs on each platform. Many creators combine them; brands want both before they make an offer.
Should my media kit be a PDF or a link?
A link is easier to keep current: follower counts and prices change, and a PDF sent last month is already out of date. A link also fits in your Instagram bio, where brands look first.
How do I decide my rates?
Start from the deliverable and add for the things brands pay extra for: usage rights (the brand reusing your content in ads), exclusivity (not working with competitors), tight deadlines and extra revisions. Raise prices when brands accept them without pushing back.
Try HelloDM free
A free link-in-bio page for your handles and links, plus Instagram DM automation. No card.