Compare · ManyChat pricing
ManyChat pricing, explained
How ManyChat's active-contact pricing works, what it costs as your audience grows, and what a flat-priced alternative costs at the same size.
By HelloDM · Updated 6 November 2026
The short answer
HelloDM wrote this page, so weigh it accordingly. Competitor details were checked on 6 November 2026 on each vendor's own website and are linked below; prices change, so confirm on their site before you buy. How we compare · Report an error
ManyChat plans in 2026
| Monthly | Billed yearly (per month) | Active contacts | |
|---|---|---|---|
| Free | Free | Free | 25 |
| Essential | $17 | $14 | 250 |
| Pro | $39 | $29 | 2,500 |
| Business | $99 | $69 | 7,500 |
| Advanced | $199 | $139 | 25,000 |
What it costs as you grow
| ManyChat | HelloDM | |
|---|---|---|
| 250 people a month | Essential, $17 | Free |
| 1,500 people | Pro, $39 | Free |
| 2,500 people | Pro, $39 | Starter, $8.99 |
| 7,500 people | Business, $99 | Starter, $8.99 |
| 25,000 people | Advanced, $199 | Starter, $8.99 |
For one Instagram account, billed monthly. ManyChat counts active contacts and HelloDM counts DMs (one per person per post), so for a typical campaign the two are close. Try your own numbers in the cost calculator.
When ManyChat is worth it
The price buys breadth: TikTok, Messenger, Telegram and WhatsApp alongside Instagram (more channels on higher plans), team seats, a visual flow builder and a large integrations ecosystem. If you use those, the contact pricing pays for them. If your job is Instagram comment-to-DM, you’re paying for channels you don’t use. The full comparison: HelloDM vs ManyChat.
Questions
How much does ManyChat cost?
ManyChat is priced by active contacts. As listed for 2026: Free (25 active contacts), Essential $17/month or $14 billed annually (250), Pro $39 or $29 (2,500), Business $99 or $69 (7,500) and Advanced $199 or $139 (25,000). Prices change, so check their pricing page before you buy.
Is ManyChat free?
ManyChat has a free plan with 25 active contacts a month, 2 channels, up to 4 live triggers and 1 user. Once more than 25 people interact with your automations in a month you need a paid plan, starting with Essential at $17 a month ($14 billed annually) for 250 contacts.
What does ManyChat charge for extra contacts?
Beyond a plan's included active contacts, ManyChat lists a price per additional contact: $0.10 on Essential, $0.05 on Pro, $0.025 on Business and $0.004 on Advanced when billed monthly ($0.082, $0.038, $0.018 and $0.0028 billed annually). The Free plan has no overage; you upgrade instead.
What is an active contact in ManyChat?
ManyChat defines active contacts as the people you interact with per month. Because the count follows reach, a post that brings in many new people moves you up a tier.
Is there a cheaper alternative to ManyChat for Instagram?
If Instagram is all you need, yes. HelloDM is free for 1,500 DMs a month and flat after that: Starter $8.99/month ($4.99/month billed annually), ₹399 in India. Pro $14.99/month ($9.99 annually), ₹499 in India. Paid plans have unlimited DMs and contacts, so cost doesn't grow with reach.
Sources
- ManyChat pricing — manychat.com/pricing
- HelloDM pricing — hellodm.io/pricing
ManyChat is a trademark of its owner and is not affiliated with HelloDM.
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