Compare · Chatfuel pricing
Chatfuel pricing, explained
What each Chatfuel plan costs, what its AI credits pay for, and what a flat-priced Instagram tool costs for the same job.
By HelloDM · Updated 6 November 2026
The short answer
HelloDM wrote this page, so weigh it accordingly. Competitor details were checked on 6 November 2026 on each vendor's own website and are linked below; prices change, so confirm on their site before you buy. How we compare · Report an error
How Chatfuel charges
- A plan, plus credits. Each plan includes a dollar amount of usage every month. Three things draw on it: AI replies, WhatsApp template messages and lead events sent to Meta.
- Included in every plan: inbox, contacts, bookings, flows and every channel (Instagram, WhatsApp, Facebook, TikTok, website).
- Credits reset monthly and don’t roll over. When they run out, AI replies pause until you top up, turn on auto-reload or upgrade.
- Yearly by default. The prices below are billed yearly; monthly billing costs about 10% more.
- No free plan. A free trial comes with a starting balance.
Chatfuel puts one AI reply at about $0.0093 at its recommended quality, so $20 of credits covers roughly 2,000 AI replies a month. A comment reply is one or two messages; a question-and-answer chat is five to eight.
Business plans (one business, one bot)
| Per month | Per year | AI credits a month | |
|---|---|---|---|
| Business S | $18 | $216 | $20 |
| Business M | $40.50 | $486 | $50 |
| Business L | $81 | $972 | $100 |
| Business XL | $153 | $1,836 | $200 |
| Business XXL | $366.67 | $4,400 | $500 |
Agency plans (several businesses)
| Per month | Per year | AI credits a month | Bots | |
|---|---|---|---|---|
| Agency S | $90 | $1,080 | $100 | 3 |
| Agency M | $202.50 | $2,430 | $250 | Unlimited |
| Agency L | $396 | $4,752 | $500 | Unlimited |
| Agency XL | $765 | $9,180 | $1,000 | Unlimited |
| Agency XXL | $1,845 | $22,140 | $2,500 | Unlimited |
Agency plans add an agency dashboard and a dedicated account manager.
If you only need Instagram
Chatfuel is built for AI conversations across channels, and that’s what the credits pay for. If your job is replying to Instagram comments, story replies and DMs with a message you wrote, a flat-priced Instagram tool costs less and has a free plan:
| HelloDM | Chatfuel | |
|---|---|---|
| Free plan | 1,500 DMs a month, unlimited automations, 1 Instagram account, every safety control, no HelloDM branding in your DMs. No card. | No free-forever plan; a free trial with a starting balance. |
| Paid plans | Starter $8.99/month ($4.99/month billed annually), ₹399 in India. Pro $14.99/month ($9.99 annually), ₹499 in India. | Business S at $18/month billed yearly ($216/year), including $20 of AI credits a month and one bot. |
| How it charges | Flat monthly price. Paid plans have unlimited DMs and unlimited contacts. | Yearly plans that include a monthly AI-credit allowance; when credits run out, AI replies pause until you add credits or upgrade. |
| Channels | Instagram only. | Instagram, WhatsApp, Facebook, TikTok and website. |
The full comparison, including when Chatfuel is the better choice: HelloDM vs Chatfuel. Weighing it against ManyChat instead? ManyChat vs Chatfuel.
Questions
How much does Chatfuel cost?
Chatfuel's Business plans start at $18 a month billed yearly ($216 a year) for one bot with $20 of AI credits a month, and go up to Business XXL at $366.67 a month with $500 of credits. Agency plans start at $90 a month billed yearly for three companies. Monthly billing costs about 10% more. Prices change, so check their pricing page before you buy.
Does Chatfuel have a free plan?
No. Chatfuel offers a free trial with a starting balance; when it ends you pick a paid plan, and your bot and settings stay.
What do Chatfuel AI credits pay for?
Chatfuel meters three things: AI replies, WhatsApp template messages and lead events reported to Meta. It lists the inbox, contacts, bookings, flows and every channel as included in every plan. Unused credits don't roll over to the next month.
What happens when Chatfuel credits run out?
AI replies pause until you buy a credit pack, turn on auto-reload or move to a bigger plan. Chatfuel says bigger packs cost up to 30% less per credit.
Is there a cheaper Chatfuel alternative for Instagram?
If you only need Instagram replies to comments, stories and DMs, yes. HelloDM has a free plan (1,500 DMs a month) and flat paid plans with unlimited DMs: Starter $8.99/month ($4.99/month billed annually), ₹399 in India. Pro $14.99/month ($9.99 annually), ₹499 in India. It sends the replies you write rather than AI-generated ones, so there are no credits to run out.
Sources
- Chatfuel pricing — chatfuel.com/pricing
- HelloDM pricing — hellodm.io/pricing
Try HelloDM free
1,500 DMs a month, unlimited automations and every safety control, free. No card. Set up your first comment-to-DM in about five minutes.